Google Glass in concert.


On July 27, as Bon Jovi took to the stage in East Rutherford, New Jersey, keyboardist David Bryan was wearing a loaner pair of Google Glass .


"It was a great experience to perform, wearing Google Glass, in front of a sold out crowd of 55,000," Bryan told Mashable . The device was on loan from Glass Explorer Chris Barrett, a documentary filmmaker.


The video doesn't present a pure view of Bryan's Glass experience on stage; the video starts backstage and mixes raw Glass shots from Bryan on keyboards with footage from Barrett.


Barrett, who met up with the band through a mutual connection, sees more bands bringing Glass on stage at their shows but perhaps with a strategic approach, including revenue angles, better styling of Glass, and playback for the audience.


The perspective of Glass on stage differs greatly from detractors who say Glass is a socially-awkward tool that isolates the wearer rather than acting as an enabler of shared experiences like backstage and on-stage views. Putting aside the social interactions generated today by the novelty of Glass, the isolating factors will, as with most personal technology, depend more on the user than the gadget itself.


As for Google Glass at concerts, the outlook may not be so bright for fans off-stage. While Glass Explorers are mostly getting away with wearing the device everywhere today, the time will come when bands crackdown on the potential for bootleg Glass videos.


Hopefully in the meantime more bands will bring Glass up on stage and invite, rather than discourage, Explorers to film and share the experience from the crowd in an effort to enhance the social relevance of their music through sharing - not to create bootleg videos.




Bon Jovi



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