Not everyone is an early adopter, or even a late adopter. A study done by Consumer Intelligence Research Partner was released to AppleInsider on July 22 and it indicates that from April through June 50 percent of iPhones sold were the iPhone 5 model.
So does this mean the iPhone 5 is doing well? Not exactly; as AppleInsider notes, when the newest model was released in October 12, 68 percent of sales were for iPhone 5s. However the number fell down to 50 percent, where it currently rests, in December 2012
What could make an iPhone user want an older model when the newest is available? Price. The Full Signal notes that the common practice of reducing prices of older models has likely driven more consumers to pick up the older product in order to save big bucks.
While this may seem like a “no duh” kind of study, those who watch the market expect that based on this study Apple will likely follow the consumer’s demands and will release a mid-tier iPhone, likely called the iPhone lite.
However, the researchers behind the study told AllThingsD , “We don’t see the need for other lower-priced iPhones in the U.S. The legacy iPhones at reduced prices are selling well and doing an outstanding job of introducing new customers to the iPhone and Apple ecosystem.”
So as is kind of typical of Apple right now, we don’t know much about their next move, though there is plenty of speculation. If Apple were to make a cheaper iPhone, would that drive more people to the brand or would it oversaturate the market with comparable Apple products?
via Examiner National Edition Gadgets & Tech Channel Articles http://www.examiner.com/article/iphone-4-holding-on-only-half-of-iphone-sales-are-iphone-5-phones?cid=roadrunner