China's smartphone market is a tough endeavor even for the likes of Apple, who saw a huge drop in its market share during the second quarter.
According to reports, Apple's smartphone share "in China fell to 5 percent of the total in the second quarter from 9 percent a year earlier," said Nicole Peng, research director for Canalys, to Bloomberg .
Because Apple chooses to focus on the high-end smartphone market over the cheap low-end, companies like Samsung was able to grab 18 percent of the market. Another contributing factor in Apple's decline in China is the company doesn't have the iPhone 5 on China Mobile Ltd, the largest carrier in the world with 740 million subscribers.
Even more bad for the California-based company is its dwindling mind share.
Shaun Rein, managing director of China Market Research Group in Shanghai, said the iPhone's reputation of being the it device is a thing of the past.
“Apple is no longer the prestige handset that everybody is aspiring to,” he said. “The smartphone has become more of a commodity."
Unless Apple switches strategies and enters the mid to low-end market in China, its market share in the country will continue to erode.
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