The Baltimore Ravens won Super Bowl XLVII, but when it comes to social media, the winner of the Super Bowl was Twitter. Twitter dominated the social media landscape during Sunday's game, blitzing Facebook, Google+ and all other social networks.
In an unofficial count, Twitter was mentioned in 26 of 52 national TV commercials during the CBS coverage of the game, to score at 50 percent. Facebook was mentioned in only four of those commercials, about eight percent. Google+ wasn’t mentioned at all.
YouTube and Instagram were mentioned once each, by Hyundai and Oreo, respectively.
That was a huge rise for Twitter from Super Bowl XLVI. Last year, Facebook and Twitter tied, with eight mentions each, out of a total of 59 counted national TV ads. Not only does that mean that Twitter rose from 13.6 percent to 50 percent, it also means that Facebook -- numerically -- dropped by half. It also dropped from 13.6 percent to eight percent.
Here are the Twitter-related ads and their respective hashtags:
M&Ms – #betterwithmms Audi – #braverywins Hyundai – #pickyourteam GoDaddy – #thescore Doritos – #doritos Best Buy – #infiniteanswers Disney Oz – #disneyoz "Fast & Furious" (movie) – #fastandfurious Toyota – #wishgranted Doritos – #doritos Calvin Klein – #calvinklein Cars.com – #nodrama Bud Light – #herewego Hyundai Sonata – #epicplaydate Volkswagen – #gethappy Subway – #15yrwinningstreak Subway – #FebruANY Bud Light – #herewego Subway – #FebruANY Bud Light – #herewego MiO Fit – #changestuff Pistachios – #crackinstyle Speed Stick – #handleit Budweiser Clydesdales – #clydesdales Tide – #miraclestain Samsung – #thenextbigthing
Here are the Facebook-related ads:
"Fast & Furious" (movie) Hyundai Sonata Taco Bell Mercedes-Benz
Twitter's post-game blog post broke down the numbers in terms of tweets. There were over 24.1 million tweets about the game, the ads, and the halftime show. The peak was Beyonce's halftime show, when there were 268,000 tweets per minute at the end of her show.
The blackout break, when advertisers took advantage of social media , was a close second. Twitter saw 231,500 tweets per minute during that period.
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