Is the new Facebook update to make content more engaging, or to give the social media giant a better vehicle to deliver more advertising?


Facebook sells the new look


Thursday's update is described in the Facebook Newsroom as "all the stories you saw in your News Feed before, but with a fresh new look."


Facebook CEO Mark Zuckerberg describes the change as a way to provide users with a "copy of the best personalized newspaper in the world."


The financial world looks for new revenues


Two different articles in CNN Money take a different approach as one article spins the changes as something "that could eventually mean new types of advertisements."


Another CNN Money article "The biggest announcement Facebook didn't make " also focuses on the financial aspect of the new changes discussing how your friends might start seeing ads for a brand that you "like" with your name or face next to them.


The attached video describes how the new look of Facebook is cleaner and less clutter and has the old school look of a newspaper. That less cluttered look also has more room for advertising just like your old school newspaper.


While the public relations people at Facebook will be looking at how the public sees the new changes, the financial folks will be looking for the more important reaction from the view on Wall Street.


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