Let's face it, the watches we've been buying for the past 200 years are boring. It's time for a change in the watch industry. In this post, I'm going to share some fascinating concepts that Businesses can learn from a hip San Francisco watch company named Modify Watches .
1. Expression
Just like this watch company allows you to express yourself with different bands, you can express yourself differently on your blog. Some days you want to match your watch with your red shoes.
The morale here? Blog about different subjects. You've got to mix it up. Instead of always writing news pieces, you could write:
Something funny Use more video (it converts 10 times better!) Something technical - like a how-to (these get linked to like crazy) Something offensive or controversial (Sure you might piss some people off, but you'll get stronger fans and you'll be more relate-able) Are you expressing yourself in other ways? Try it!
2. Stick it out and Endure!
"Failure I may still encounter at the thousandth step, yet success hides behind the next bend in the road. Never will I know how close it lies unless I turn the corner." Og Mandino
This watch company admits their struggles openly. They had their idea basically ripped off, yet they persisted.They challenged the status quo of the watch industry. Watches need not be boring anymore.
What if they had decided it was too hard? What if they had given up?
Sometimes blogging is like that. Clients come to me all the time and say, "I've been blogging for 2 weeks now and haven't made any money!". Blogging is a long term strategy for success. It will take time to develop your writing style and develop a readership. It also takes time to develop followings on your social media accounts.
You're going to have to stick it out and endure. It will happen... one blog post and one fan at a time.
3. Listen to your audience
ModifyWatches has dedicated themselves to listening to their customers, you can see it evident on their blog, Facebook, Twitter and all forms of communication to their clients So should you. There will be times when people unsubscribe from your list. Don't take it personally. Use that as an opportunity to tweak your message. Obviously you're not going to appeal to everyone, and that's okay!
Just the other day a lady unsubscribed from my list and said that she found my messages offensive. I took it as an opportunity to find out what she considered 'offensive'. You'll be surprised with the lessons you can learn when you take the time to ask the right questions.
Are you listening to your audience? Start now :)
via Examiner National Edition Gadgets & Tech Channel Articles http://www.examiner.com/article/what-can-businesses-learn-from-an-awesome-watch-company?cid=roadrunner