Twitter is a revolutionary service. Even more remarkable is how its intended original use completely changed based from usage. Yet again, a new revolutionary service called Vine has been developed by the Twitter team. This iOS app now allows you to share just six seconds of video to your community and have it tweeted, and very soon, Liked on Facebook.
The app hit the number one spot on April 2013 on the App Store to become the most downloaded application on the platform. Its wide adoption can be attributed to the many new onboarders, which will likely see the app gain even more traction, especially when it launches on Android and allow users to share content on Facebook.
Interestingly, similar to how brands have changed the use of Twitter, we are seeing a similar trend happening as brands take advantage of this new and exciting tool.
With only six seconds to spare, brands are using Vine to announce, showcase or send messages to followers about their products, services and other information they deem worth spreading on video over 140 characters, or both. This fast adoption by brands is a clear sign of the effectiveness of video in online marketing and may very likely turn out to be a new approach to selling. No doubt, we can expect similar services to come up that will hopefully be looking to compete with Twitter over its Vine video creation and sharing tool.
Have you tried out Vine? If you own an iOS device, simply navigate to this link to download, install, and get a feel of the tool and hopefully find a way to incorporate it into your marketing strategies or simply have fun with it.
As a publisher and shy of being in front of a camera, I am yet to figure out how Vine can be used in publishing. I can think of a million ways that publishers can use the tool in their work. What comes to mind immediately is using Vine to announce a new blog post to Twitter followers or asking a question that can be answered in a blog post. What I am worried about is if its really worth watching a six minute video to hear a blog title or simply ready it from a Tweet.
When it comes to other industry verticals, such as design, it will really require a bit of creativity to get people to watch your Vine video and get them to either navigate to your blog, click on a link to your services or simply get informed. Fortunately, a search tool allows you to view videos currently being watched on the platform as well as those being created.
Talk about Vine surfing!
In any case, Vine has already turned out to be a successful and creative video creation and sharing tool that takes on the Twitter concept of limited content, at least to some extent. The only question that remains from now is, how are you going to use Vine to promote or inform your audiences?
via Examiner National Edition Gadgets & Tech Channel Articles http://www.examiner.com/article/vine-create-6-second-videos-and-share-1?cid=roadrunner