Digital marketing and on-demand entertainment. These are two of the building blocks of the web 2.0 and the new paradigm of how we find entertainment on the internet. In that, digital marketing firm Yekra has brought their "AffiliateConnect" technology to market to empower producers and distributors to not only increase revenue streams, but to find the niche markets and communities for their content. With a long slate of first-rate digital video specials and films set to debut in 2013, Yekra is poised to revolutionize the digital distribution of entertainment content. Yekra offers DRM-protected, digital rentals of content for any connected device – tablets, connected TVs, smart phones and web – while empowering creators to set price points, as well as generate networks of affiliate sites and blogs to distribute digital releases. They have kicked off their launch (Yekra has been in beta since 2011) with the release of two films. The first is Sirius, an ET / UFO clean-energy conspiracy theory exploration of sustainable energy technologies from beyond the stars. Sirius Trailer Then there is the documentary Tattoo Nation featuring Danny Trejo, Travis Barker, Ed Hardy and many other renowned tattoo culture icons. Both these films are the result of a $3M venture capital grab, enabling Yekra to reach full launch state and provide the best platform for content creators. Creators can determine lengths of exclusivity, build a digital distribution strategy to coincide with theatrical release and integrate into multi-platform releases with other streaming services such as Hulu Plus or Netflix. "We want to bring a new technology to market that sits at the nexus of profitable premium content and on-demand, convenient access for any connected viewer," said Lee Waterworth, President of Yekra. "Today we pioneer the first system that both protects the content it distributes and makes it accessible to anyone – anywhere – with the capability to generate revenue on a cost-effective basis from day one." Founded in 2011 by Lee Waterworth, Sonya Waterworth, Miles Romney and Chris Larson, Yekra came to life as the nexus for millions of viewers – and marketing affiliates – rallying behind the cerebral documentary film Thrive. For more information and to see a selection of the films currently available on Yekra, please visit Yekra.com
