HTC hires Robert Downey Jr. for $12M marketing boost

How many dollars is it worth to not fall into eventual obscurity? To HTC, 12 million. For that sum of money, the company will be getting Robert Downey, Jr., still hot with “Iron Man” fame, to star in...

Robert Downey Jr. will be the new face of HTC for the next two years.



via Examiner National Edition Gadgets & Tech Channel Articles http://www.examiner.com/article/htc-hires-robert-downey-jr-for-12m-marketing-boost?cid=roadrunner