The lock screen has been called the most coveted real estate in advertising. All smartphone users have one, and generally they're pretty boring. One company is changing that.
Introducing Locket:
About the Episode
For this episode of Technorati Mobile Chat , we have Yunha Kim, the Co-Founder and CEO of Locket, which has about half a million users at this time.
We started the show with Yunha sharing about not really planning to be an entrepreneur until she already had both feet in the water. Their company started in New York and was born out of a very simple idea which had later shifted into a more dynamic app. Join us a Yunha shares:
Locket’s features such as the ability to share and interact with other users by casting relevant content to other people’s lock screens by following each other, just like other social media platforms such as Twitter,
- Their launch experience with TechCrunch and the results that follow — from the hundreds of emails receive in a day up to a hacker who eventually became their company engineer,
- How her intuitive mentality led her to land Tyra Banks as one of their investors, and
- Her three-sentence pitch in structuring a good cold email and getting press,
- Also, listen to the story of how a sticker on her laptop landed Tyra Banks as an investor for her company.
Yunha also shares about her favorite app, her Halloween app idea and how she lived in a $2 per meal budget that you might be interested about.
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