Following the concerns raised by celebrity nude photos being hacked via Apple’s iCloud, Apple has now raised security, as MacRumors noted on Monday. Last week Apple CEO Tim Cook announced that Apple would be responding in a few ways.
Previously, Apple would only send a notification if a user used an Apple ID to log into FaceTime and iMessage via the web, but curiously not for iCloud. Now, any time a user or a stranger inputs an Apple ID via the web, an email will be sent to the person to whom the ID belongs.
Though this is a great first step to make in keeping iCloud safer, it’s a step that really should have been included from the get-go. More than that, it’s still only helpful once someone has already gained access to the iCloud. Apple still has to beef up its two-factor authentication, which should help prevent iCloud accounts from unauthorized access. Tim Cook noted that though Apple users all have the option to use the two-factor authorization, many of them don’t use it. In turn, Apple plans to attempt to “aggressively” get users to turn to the feature.
Apple will also be sending new email alerts when a password change is attempted, a device is restored, and when a login occurs from a new device. MacRumors notes that password change and login emails were previously only sent when they took place on a new device .
Ahead of Apple’s launch event tomorrow, Apple absolutely has it in its best interest to try to win over the public when it comes to security. The products Apple intends to roll out are intended to help widen Apple’s hold of the market and bring in new customers, so establishing a firm stance on security is a must.
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