"F ind Me I'm Yours ," by acclaimed author Hillary Carlip is a new concept in literature called Click-Lit. The book is a multi-media effort that combines a traditional book with over 33 and social media interactive experience for today's media savvy. This innovation in story-telling is the brainchild of Hillary Carlip and business partner Maxine Lapiduss. The book was released on November 3, 2014 and has been receiving great buzz from media.
The story is about 24 year old artist Mags Marclay who struggles trying to make in in L.A., Mags is a peppy, engaging young woman with a messy love-life and a little too much anxiety about finding her soul mate. When she catches her boyfriend in a compromising position with her irritating roommate, she decides to ditch him and find a new man. She purchases an old-fashioned camera and finds a video-tape from a Ken-doll look-a-like who also claims to be looking for love, saying "Find me, I'm yours," It is not a simple quest though, he has set up a complicated series of clues that sends Mags searching through L.A. and on the web.
The book is an engaging read in and of itself, with quick-moving snappy repartee. Adding to the experience are the various websites, built especially to co-ordinate with the book. This is a great new concept that could change the way that people experience a story as it comes alive. The interactive element gives readers the opportunity to get involved with the adventures of the flawed heroine.
CNN Money pointed out that while the book cost only $6.49, there are various ways that the 33 websites can generate revenue. Follower can continue to follow on the websites even after the book has been read.
The Today Show featured "Find Me I'm Yours" in its Nov. 3 Books section, noting "Creators Hillary Carlip and Maxine Lapiduss call it "Click Lit," and it's an online and offline world that doesn't end at the last page of the book. They say it's both a new way to read and a revolutionary way to make money in the ever-evolving publishing business."
Since this was a cross media effort, its launch was much more complicated than publishing a book. The Carlip and Lapiduss developed 33 websites to keep fans engaged in the story. The possibilities to continue the story and add product promotions is endless.
According to The Today Show article, the crossover publication was backed by Sweet n Low, who funded the project with $1.3 million. The company was included in the story, given mention by the brand smitten heroine who loves Sweet n Low so much that she uses packets to decorate her fingernails. Product placement is commonly used in television and movies, so the technique is already familiar to viewers.
"We are embedding their message into ours in an organic way," Lapiduss said. "We think advertisers will be drawn to these verticals. They can support storylines or characters or their message could be interspersed throughout the book and the online content. We’re limited only by the time we have and the money we have."
The innovative approach to storytelling could become a new model for authors and cross-media artists to convey messages and share brands.
A review copy of "Find Me I'm Yours" was provided to Christine Nyholm.
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