Living in the heart of Silicon Valley, rock-throwing distance from Google, Yahoo, LinkedIn, Facebook (if you can throw really far!, Apple) I am fortunate that a lot of high quality conferences happen within spitting, um, driving distance of me.
I was particularly pleased to learn that the Conversion Conference folk were making San Francisco their first of 6 stops for the year – Paris, Chicago, Boston, London, Berlin!
I reached out to the conference organizers and they welcomed me to cover the event in SF on April 15-17.
Expert bloggers can rightfully be considered masters of content and inbound marketing.
Make no mistake, any blogger worth his/her salt knows how to get people to a website. Relevant people. Buyers. Leads. Customers.
But does a blogger know how to get those visitors to hit the buy button? Does s/he know how to convert them?
Seriously delayed by a ‘trespasser’ on the Caltrain tracks (The Boston bombings were happening simultaneously 3,000 miles away!) I got to the superb San Francisco Marriott Marquis venue in time to check in with the many relevant vendors and sit in on a breakout session and a keynote.
It was at the Keynote Presentation – The Journey to Conversion by Charles Nicholls: Founder & Chief Strategy Officer, SeeWhy
that I learned my 98 reasons someone should attend a Conversion Conference.
Nicholls insisted that the 2-300 attendees participate with a raise of hands as he fired off just 3 questions on what works and what doesn’t in conversion based on his own analytics of 50 million some cases. (That’s a lot!)
After those 3 questions there were just 6 people left! That’s 2-3%! What that means is that some 98% of conversion, ahem, experts do NOT know what they are doing or at best can get it right only one or two thirds of the time.
And THAT is why bloggers should attend a Conversion Conference.
Bloggers know how to get people to their websites. It is clear that the blogger also needs to learn for themselves how to get those visitors to convert.
ConversionConference is a great place to start.
Oh, yeah ... yours truly was one of the six that was remaining.
via Examiner National Edition Gadgets & Tech Channel Articles http://www.examiner.com/article/98-reasons-why-bloggers-should-attend-conversion-conference-san-francisco?cid=roadrunner