As T-Mobile continues its effort to make a comeback, another struggling firm, Nokia, is joining forces with the nation’s fourth largest wireless carrier and is giving it exclusive rights to launch the new Lumia 925. And if things work out for both companies, it could mean some serious business.
Full metal jacket
Some of the criticisms leveled against Nokia’s present flagship phone, the Lumia 920, have to do with the construction of the device; it's thick and heavy, and some have complained that the polycarbonate body feels cheap.
But it seems that Nokia has been listening to its customers and its new Lumia 925 will offer an all aluminum body, is only .33-inches thick, and will tip the scales at just under 5-ounces.
Good feature set
For starters the Lumia 925 will sport a 4.5-inch AMOLED (1280x768 resolution) display, run on a 1.5GHz dual-core Snapdragon CPU, 4G LTE connectivity, high-end Carl Zeiss component 8.7-megapixel rear-facing camera with Clearview technology, high-sensitivity touch screen for use with gloves, and have Windows 8 OS onboard.
It’s a beauty
While the user interface is still based on the aesthetically questionable blocky “Metro-tiled” theme, the overall look of the device is stunning. As it is with HTC’s One , the new Lumia 925 has design lines that are sleek and inviting. Whether this new look will draw in more customers for Nokia and through the doors of T-Mobile stores is an entirely different question.
The Lumia 925 is expected to launch in Italy, Germany, Spain, and the UK sometime in June for 469 Euros ($607 US), and also in China before taxes and subsidies.
Running out of time
For Nokia, once the leading mobile phone manufacturer in the world, it isn’t just a matter of cranking out new models every year—it basically boils down to the company’s future and survival. Nokia has already enacted serious business decisions over the past two years to cut costs; among them was selling its huge corporate headquarters .
Nokia also made a major move by dropping its Symbian OS in favor of Microsoft’s Windows platform in 2011—a huge “all in” gamble by its CEO, Stephen Elop, to right the company. But the two-year experiment hasn’t paid off as well as investors had hoped and grumbling can be heard constantly from the shareholders.
One more thing
Will Nokia’s new Lumia 925 save the company? It’s a step in the right direction, and will help give the Finland-based firm some needed good publicity.
But in order to remain competitive, it may have to diversify into other areas, and this means Android powered phones and tablets. Why? Because the hopes of Windows phones ever becoming a significant player in the mobile phone industry are not very bright at the moment.
Via ABC News
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