Cleveland, Ohio welcomed 2,500 attendees from 50 countries to Content Marketing World 2014 , their fourth annual event. The Content Marketing Institute helps brands attract and retain customers through compelling, multi-channel storytelling.
Since the original Content Marketing World in 2011, attendance has grown 416%. Attendees and speakers include 10 of the Fortune 15 companies and 36 of the Fortune 100. The show was held in the Cleveland Convention Center.
Over the course of four days, attendees will have the opportunity to hear 175+ speakers and visit 70+ sponsor's booths. Topics Tuesday covered Business-to-Business, Business-to-Consumer, Future Content, Content Discovery, Demand Generation and Global Content Strategy.
The show was opened by Joe Pulizzi, founder of the Content Marketing Institute. Pulizzi explained results of recently completed studies that show that 54% of successful marketers have a detailed, documents content marketing strategy, while on 11% of unsuccessful marketers have one. Similarly, only 3% of successful marketers have no strategy whatsoever, while 44% of unsuccessful marketers have none at all.
[For more photos of the event, click here.]
Continuing on, he related that those successful marketers also followed their strategy more closely, measured it using a large variety of metrics, produced more content and spent more than their unsuccessful counterparts.
Doug Bardwell , based in Cleveland, OH, writes about interesting new technology topics, across the country and around the world at DougBardwell.com . Feel free to drop him a line at travel.dougbardwell@gmail.com with suggestions for future products to be reviewed. If you've ever used one of the products he's reviewed, please leave your thoughts in the comment box below. To get his stories delivered to your inbox, click the RSS feed or the "Subscribe" button above or follow him on Facebook , Twitter, LinkedIn and Google+ . To read Doug’s disclosure notice, click here .
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