Apple announced earlier this morning at their 'Spring Forward' event that the standalone HBO subscription app 'HBO NOW' will arrive first to Apple TV and iOS devices this April.
The app will finally let users watch HBO without a TV subscription, instead being able to pay $14.99 a month for HBO by itself.
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge.”
At launch, HBO will offer a 30-day free trial period for those who sign up through Apple.
Currently, users can watch on-demand content with the HBO GO app, but that requires a subscription from a TV provider.
“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
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